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The Waffle Shop billboard repurposes a defunct rooftop billboard structure atop the Waffle Shop/Conflict Kitchen building and replaces the static message of a commercial sign with an experimental publishing system in the sky for stories, thoughts, and ideas. The system uses a set of custom-made letters that float on rails, with only the sky as the background.

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Waffle Shop Billboard: slideshow image 1
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Waffle Shop Billboard: slideshow image 5

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Rent Our Billboard For Only $100 a Week!

We like to think of the billboard as an experimental publishing system in the sky for stories, thoughts, and ideas. We know you want to get a message out but we also ask you try to push beyond the conventional and think creatively in your submission.

Here’s how it works:

  • We are looking to promote stories, thoughts and ideas and as opposed to businesses. We will ONLY accept submissions from individuals. We can not offer discounts.
  • We are able to accommodate roughly 25 characters a line (including spaces) for a total of 125 or less characters on the 5 lines of the billboard.
  • We will change the text every Sunday or the next day if the weather is bad (since it does involve two people up on a billboard for four hours)
  • For people that want to rent for a month it’s $400.
  • All text for the billboard must be approved by the Waffle Shop selection committee as well as Eve Picker from We Do Property and Skip Schwab from East Liberty Development (they haven’t said no yet).
  • You will receive a high-res image of your billboard.
  • Email us if you are interested at billboard@waffleshop.org

Here is our available letter count. Do not use more than we have.

  • 16- E
  • 13- A, I
  • 12- U, . (periods)
  • 10- G, L, N, R, S, T
  • 9- O or Zeros
  • 8- F, P
  • 7- B,D, M
  • 5-H
  • 5- C, K, V, Z
  • 4- W, Y
  • 3- J, Q, X, c (cents), !, $, commas
  • 3- 3, 4, 5, 7, 9
  • 2- 1, 6, #, %
  • 2 sets- ” “, ( )
  • 0- 2s (strangely we forgot to make 2s, but we can convert a Z in a pinch)

*we’ve tried everything billboard courtesy Anthony Discenza

#OCCUPYPITTSBURGH

From Occupy Pittsburgh

Because We Are Playthings of the Gods

We’ve Tried Everything

From Anthony Discenza

Bring Home the International Space Station

From Matthew Ciccone and John Rhoades

An Anomaly Identified

From Justin Hopper

I Was Hoping

From Tim Kelly

Capitalism is Over

From Capitalismisover.com

It’s Time To Fight!

From Steve Lambert

I Know We Could Have

From Ruth Connolly from Limerick, Ireland.

The airspace is…

Is Night Worth Preserving

From Mark Cullen

Community Amatuer Radio In Our Bathroom

Artist and HAM radio operator Chloe Womack did just what the billboard said for two weekends last month.

People Think I’m a Ghost

From a boy on the Waffle Shop Show

Number of People Who Have Looked At This Sign

A one day project by artist Lenka Clayton

Our Billboard Request For A Mostly Leafy Plant Is Fulfilled

Things We Need At Waffle Shop

Our new evolving Billboard sign. Yes, we could really use all of these things.

Custom-Made Billboard Launches

The Waffle Shop billboard repurposes a defunct rooftop billboard structure atop the Waffle Shop/Conflict Kitchen building and replaces the static message of a commercial sign with a dynamic, changeable monologue. The system uses a set of custom-made letters that float on rails, with only the sky as the background. The Billboard was designed by Pablo Garcia/POiNT and Jon Rubin, director of the Waffle Shop.

Billboard Supporters

The Waffle Shop Billboard is generously supported by Sota Construction Services, East Liberty Development, Inc., We Do Property, and the School of Art at Carnegie Mellon University.

Contact Us

CONTACT US about the Billboard and the Waffle Sho.

The billboard is located on the corner of Highland and Baum in the East Liberty Neighborhood of Pittsburgh, PA